A Guide to Creating a Brand Story with Gen AI

A brand story is a must-have element for businesses wanting to build their authority and stay competitive in the market for years to come. If your business or company doesn’t have a compelling brand story, you are probably missing out on the opportunity to be recognized as the industry leader.

Recent research shows that 75% of professionals believe the brand story is necessary for businesses, and 55% of people prefer purchasing products from a brand that tells a compelling story.

However, crafting such a persuasive brand story that resonates with the masses can be tricky. There are several factors you need to consider. But all of this can be super easy with Generative AI, one of the latest AI deep learning models that are capable of producing different types of content such as text, videos, and images.

In this blog post, we’ll shed light on how one can create a brand story using Generate AI.

Creating Brand Story with the Help of Gen AI

Although crafting a brand story can be a lot easier with Gen AI, it can’t bring you the perfect brand story in one go. There are steps in which it can be of assistance to you. Let’s find out what are these steps and how Gen AI can help simplify them.

Come Up with a Compelling Vision and Ethics

The process starts with defining the core values and vision of your brand. What do you aim to provide a solution for? How do you want to stand in the market? Answering such questions may be of help in determining your vision and values, which are the foundation of a brand story.

Gen AI can make things easier. It can help inspire unique, creative ideas by evaluating your business model and customers’ needs.  Spending time experimenting with a Gen AI assistant will go a long way toward establishing your company’s core values and vision.

For example, if a company specializes in selling fashion clothing to women aged between 20-50, giving a prompt explaining the business model would be enough to get unique ideas to formulate the company’s core values. 

Let’s understand this through an example. We’ll give the following prompt to a Generate AI assistant to see if it can come up with helpful ideas.

‘’I want to define the core values and vision for my brand named ‘’MaddyTrends’’ which specializes in offering fashionable clothing to women aged between 20 and 50. I want you to bring unique and creative ideas for formulating core values that people will find attractive.’’

Here’s what the Generative AI has to offer:

The output is quite impressive and can help spark unique ideas to devise appealing core values and visions.

Develop Impressive Characters

Creating relatable characters is necessary to bring a company’s vision to life. Characters are also important for a brand story. Creating them manually can be hectic and time-consuming. You need to portray them with the right and relevant traits so your audience can easily relate to them. But with Gen AI, it’s a breeze. 

Simply explain the target audience to devise relatable characters with their traits. The AI will suggest several characters with different backgrounds, which can be used in a brand story and other marketing content.

Review the outputs provided by Gen AI and refine them in a way that best represents your brand. Having rich characters in a brand story helps resonate with the target audience, helping you achieve a distinct identity in the market.

Here’s what Generative AI had to offer when asked to develop characters for a recreation equipment company:

It would have taken a significant amount of time to come up with such characters without the assistance of Gen AI. 

Tell Persuasive Narratives

Successful brands share stories that their potential customers want to hear. Generative AI can help craft the right narratives highlighting the problems your characters are struggling with and how your brand fixes them.

Just provide the information explaining the tone and themes you want to add. The AI will offer multiple narrative approaches based on customer insights and industry trends. The suggestions offered trigger emotions and encourage readers to take a specific course of action. Prefer going with the narratives that motivate your target audience toward your vision.

Here's one of the narratives Gen AI suggested for a company offering satellite communication devices:

As you can observe the narrative suggested by AI perfectly engages readers and convinces them to purchase from the company in question.

Craft Attractive Copy

A brand story should be crafted in a way that connects with the desired audiences. This is only possible when you create an engaging copy. There are multiple AI writing tools supporting generative AI capabilities. Some of them can help you craft the whole copy, while some can be helpful in refining the final draft.

For example, an AI paraphrasing tool by Editpad can tailor content for the required audience. It supports multiple writing tones to meet different types of writing needs. Going with the ‘’Academic’’ tone would be the best choice for a service provider offering services to an academic audience.

To engage and address an academic audience, the AI paraphraser used an academic tone to tailor the following narrative copy for a fictional educational technology company called LearnNet:

There are other Gen AI assistants as well that can serve you in multiple ways. Since most of them are free, it won’t cost you anything to keep experimenting with them until you get the best version that best conveys your brand’s vision and values.

Design Striking Visuals

A brand story without any appealing visuals doesn’t perform well. It’s the visuals that will bring a vivid life to your story. Gen AI, combined with an AI image generator, is quite good at envisioning and generating quality images, videos, and other relevant visual content showcasing your narrative and characters.

Here’s what a platform relying on generative artificial technology has to offer for a brand specializing in offering women's clothing items:

As you can see above, the Gen AI platform did an amazing job of creating relevant and high-definition photos. Now, you don’t need to pay heavily to graphic designers. Gen AI can do this with the greatest accuracy in little to no time. 

After you’ve created the images, compare them to see what best captures your story. Adding relevant and thought-provoking visuals will add a real charm to your story.

Refine Based on Insights

Not every brand story is perfect from the start. Make the most of Gen AI’s iterative capabilities to constantly refine your brand story. Provide performance metrics like website traffic or sales. The AI will alert you to parts of the story failing to fulfill the expectations.

Brainstorm jointly on adjustments like modifying characters or improving narrative arcs. Iterations powered by data create uniquely powerful brand stories. Gen AI ensures your story evolves maximally with your customers, business, and industry for long-lasting relevance and connection.

Final Words!

A brand story is important for businesses wanting to stand out among their competitors. Gen AI has the ability to help you craft an engaging brand story that will resonate with the masses. It can help define and devise a brand’s vision and values, develop engaging characters, build a persuasive narrative, craft engaging copy, and more. You can explore gen AI yourself to see what more it can do to help with your branding.